e.tv drops WWE
By Tshepo Bareetseng After years and years of WWE's partnership with e.tv, the partnership has come to an end. South Africa's free-to-air Chanel e.tv has announced that WWE will no longer be airing on the e family. The channel will not be renewing its long-standing contract with WWE. Marlon Davids, Managing Director of e.tv Channels says that the decision not to renew the WWE contract was not taken lightly. “e.tv has been the home of WWE in South Africa since 2001, but international rights contracts like this are complex,” he says. “After reviewing our renewal options, we decided to focus instead on the direction our entertainment lineup has been taking over the last 12 months.” “We’re thrilled with the way our viewership numbers have grown, thanks to the local and international drama, comedy and reality shows which have found a home on the e family of channels,” says Davids. “As sad as we are to see WWE leave its home in South Africa...